Press Archive - Prior to 2006
IMN compiles third party articles that mention our services and periodic press releases containing both corporate and product development news.
Editorial Coverage
- Podcasts in E-Newsletters: Give Your Articles a Voice (November 11, 2005, ClickZ)
- E-newsletter marketing (November 9, 2005, DIRECT Magazine)
- IMN integrates podcasting to e-newsletters (November 8, 2005, EContent Magazine)
- E=B-to-B-to-B: The need for multi-tiered newsletters (November 8, 2005, Chief Marketer)
- IMN offers podcasting for email newsletters (November 7, 2005, MarketingVox, BNET)
- PTC starts e-zine program (November 1, 2005, DIRECT Magazine)
- IMN launches Total Channel Communications service (October 20, 2005, CRM Today)
- PTC helps resellers get out the news (October 20, 2005, Chief Marketer)
- IMN rolls out new vendor/VAR service (October 19, 2005, CMS Matrix)
- IMN launches channel marketing tool (October 17, 2005, ClickZ)
- Infiniti dealer uses e-zines to keep customers informed (September 14, 2005, Chief Marketer)
- Maximizing efficiency and marketing effectiveness in dealership parts & services departments (August 29, 2005, Dealership Marketing Center)
- Dealers turn to e-mail outreach to retain customers (September 12, 2005, Car Dealer Insider)
- Wheel and deal (September 1, 2005, DIRECT Magazine)
- This blog's for you (August 2005, Ward's Dealer Business)
- E-newsletters: why and how (Summer 2005, Fitness OnSite)
- For dealers, it's in the email (July 2005, Ward's Dealer Business)
- Staying on the corporate radar screen (July 13, 2005, ClickZ)
- Effective alumni e-communications is within your reach (June 2005, Development and Alumni Relations Report)
- RSS in reality: not a replacement for email (May 13, 2005, Marketing Sherpa)
- Why start an e-mail newsletter (May 11, 2005, ChiefMarketer)
- ID the real customers (May 2005, DealersEdge Essential Office Manager Magazine)
- The next advance: newsletter videos (April 12, 2005, DIRECT Magazine)
- From soup to nuts: how to start and run an e-mail newsletter (March 3, 2005, DIRECT Magazine)
- Another e-mail newsletter? Why now? (March 3, 2005, DIRECT Magazine)
- What's working (March 1, 2005, DIRECT Magazine)
- E-communications service (March 2005, Fitness Management)
- iMakeNews makes connections for Penn State alums (February 7, 2005, Mass High Tech)
- E-newsletters: smart meeting communications? (February 1, 2005, Corporate Meetings & Incentives)
- Sophisticated e-Newsletters Create Interest, Detect and Qualify Buy Signals (January 2005, Auto Success Magazine)
- How to Measure e-Newsletter Results (December 2004, Auto Success Magazine)
- Create Year-Round Community (December 1, 2004, Medical Meetings)
- Is Your Marketing Ignoring Half of Your Revenue-Producing Customers (November 2004, Auto Success Magazine)
- Dealer e-newsletter program launched (November 2004, Digital Dealer Magazine)
- E-Newsletters Boost Fujitsu's Consulting Practice (August 11, 2004, ClickZ)
- Eliminate Guesswork: Innovative E-marketing tools reveal when & what customers want (August 5, 2004, B2B Marketing Trends)
- Online Marketing Offers Opportunities to Increase ROI (May 10, 2004, Mass High Tech)
- Blogs: Communicating at the Speed of Business (April 21, 2004, ClickZ)
- Holding a Candle to E-mail Marketing (April 19, 2004, Inside 1to1)
- IMN Introduces Trackable RSS (February 23, 2004, ClickZ)
- New Product Spotlight (February 11, 2004, destinationCRM.com)
- Direct Sales Firm's E-Newsletter Is a Hit ( February 1, 2004, Direct)
- Spam Law Changes Game (December 15, 2003, InformationWeek)
- IMN on RSS (November 14, 2003, eMarketer)
- IMN Makes News (November 14, 2003, eMarketer)
- Shell Oil Tests Email to Influence Distributors, Truckers & Farmers: Uses 5 Best Practices Rules (October 14, 2003, MarketingSherpa)
- Getting e-mail to click with customers (September 30, 2003, SearchCRM.com)
- Making the Most of E-Mail Marketing (October 9, 2002, BusinessWeek Online)
Press Releases
- IMN Premieres Podcasting as an Enhancement to its E-Newsletter Service at ad:tech (11/07/05)
Podcasts Boost Reader Attention to E-Newsletter Messages; Make E-Newsletters More Impactful
- IMN Takes Starring Role with Academy of Television Arts & Sciences (10/24/05)
Bestowing Organization of the Emmy® Awards Chooses IMN for a Lead Performance as the Provider of its E-Newsletter Service
- IMN launches Total Channel Communications™ service, enabling technology vendors to support VARs with lead-generation e-newsletter campaigns (10/17/05)
PTC rolls out new service to worldwide reseller network during annual channel sales kickoff in Orlando
- IMN adds hundreds of customers, launches innovative products, and penetrates new markets (09/22/05)
E-communications firm’s strategy of introducing industry-specific services fuels momentum
- IMN Selected to "Pitch" at AO Innovation Summit (07/12/05)
IMN is One of Top 50 Private Companies Presenting its Market Strategy
- IMN Presents at FADA Congress (06/07/05)
Shows Auto Dealers How to Use New E-Newsletter Technology to Bring Back "Old Fashioned" Customer Loyalty
- IMN Adds First Of Its Kind Onlin e "Buy Signal Service" to Loyalty Driver™ (01/28/05)
New Service Lets Auto Dealers Detect Customers' Purchase Intent in Real Time, and Immediately Respond
- IMN Launches Enhanced Loyalty Driver™ E-Newsletter Program (01/20/05)
Fully Turn-key Service Includes Custom Content from The NewsFlash Corporation™
- IMN Launches Alumni ConnectTM (12/06/04)
Alumni ConnectTM is an E-Communications Service to Strengthen Connections Between Colleges/Universities and Graduates
- IMN Launches E-Communications Service for Health and Fitness Clubs (11/30/04)
Loyalty LifterTM aims to improve member retention, increase cross-selling and up-selling, and bring in new customers.
- IMN Launches E-Newsletter Service for Auto Dealers (08/24/04)
Loyalty DriverTM helps dealers stay in touch with their local clients - strengthening ongoing relationships and nurturing high-value customers to encourage repeat sales.
- IMN Appoints David A. Fish as CEO (07/26/04)
Marketing and Electronic Publishing Veteran to Accelerate IMN’s Growth with Industry Tailored E-Communications Products
- E-Marketing Innovator Launches Trackable RSS Feed Capability (02/23/04)
New feature transforms one-way news and information aggregation services into two-way marketing tools
- IMN Releases Open Functionality that Enables E-Marketers to Embed Behavioral Reporting and Trend Analysis into Their Own Services (02/2/04)
Open e-marketing platform provides behavioral data, reporting and analysis indicating customer interests and needs
- IMN, Inc. Expands Executive Team with New COO and Directors of Sales and Marketing (01/27/04)
E-Marketing Firm Adds to Management Infrastructure While Continuing to Build Momentum
- IMN, Inc. Unveils Integrated RSS Service, Enabling E-Marketers to Expand Their Customer Reach (12/01/03)
New Service Allows E-Newsletters and Blogs to be Published as RSS Feeds and Picked Up by Aggregators
- IMN Unveils New Tools for Correlating Content to Reader Behaviors, Enabling E-Marketers to Take Quick Action to Improve ROI (11/10/03)
IMN Also Enhances Access to Mailing Statistics and Subscriber Analyses to Evaluate E-Newsletter and E-Mail Performance
- IMN Names Tom Simons, President of PARTNERS+simons, as Chairman of the Board (10/27/03)
E-Marketing Firm Strengthens Board of Directors to Build on its Upward Trajectory and Grow to Next Level
- IMN "Summer Promotion" E-Mail Campaign for BJ's Selected as a 2003 MIMC Awards Finalist (09/30/03)
Company's E-mail Marketing Program to Increase BJ's Memberships Recognized as One of New England's Best
- IMN Reveals Results of Benchmark E-Marketing Research, Based on Data From Over 100 Million E-Mails (09/29/03)
Study Provides Insights on Readers' Favorite Content and Navigation Habits
- Alliance Leverages IMN Informative Marketing™ Services (09/15/03)
IMN and ChannelWorks, Inc. Announce Strategic Alliance to Improve Channel Marketers' Information Supply Chain
- IMN Launches DirectBlog™ (02/12/03)
IMN Launches DirectBlog™, Enabling Organizations to Harness Weblog Technology for Better Branding, Knowledge Management, Viral Marketing and More
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